About the Brand

We are a clothing and lifestyle brand for explorers, built by explorers.

Great Britain is home to some of the most celebrated pioneers in the world of discovery. Our mission is to tell those stories whether good or bad and use the brand as a platform to do good, to right any wrongs of the past & to make the world a better place.

The Cook label is a statement of quality you can feel good in. We aim to build better clothing, in fewer quantities, with an ethos around using higher quality materials that are designed to last a long time for all of your adventures.

We aim to create a sense of discovery and kinship around common experiences. Our community of modern travellers believes in doing what is right and leaving behind a better place than you showed up to.

Travel and exploration is part of our DNA.