Since the inception of the industrial revolution, we have gradually become disconnected from our surroundings and the natural World. This has led to over-consumption.
Fast-fashion, and the lust for more and more things is having a devastating impact on our planet. The fashion industry emits more carbon than flying and shipping combined, and in fact makes up 10% of humanity’s carbon emissions, dries up water sources and pollutes rivers and streams. On top of this, 85% of all textiles go into the dump each year. And washing some types of clothing sends thousands of plastic particles into the ocean.
Fast Fashion Facts
While people bought 60% more garments last year than in the year 2000, they only kept the clothes for half as long. (Mckinsey Group)
In Europe, fashion companies went from an average offering of 2 collections per year in 2000, to 5 in 2011. (European Parliament)
The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second. (UN)
In total, 85% of textiles go into landfills each year. That’s enough to fill Sydney Harbour. (UN)
Washing clothes releases 500,000 tons of microfibres into the ocean each year, the equivalent of 50bn plastic bottles. Many of those fibres are polyester, which is found in 60% of garments. Polyester releases 2-3 times more carbon emissions than cotton, and polyester doesn’t break down in the ocean (UN)
The fashion industry is the second largest consumer of water Worldwide. (UN)
Fewer, Better Things
There is also evidence that more ‘things’ or clutter can affect your mental health. Driven mostly by Scandinavian way of life, there are hundreds of books written on how to simplify your life, and the positive effect that has on your mindset and happiness.
It’s not about selling hundreds or thousands of items made in far off lands. We believe in telling a story through our products, using local factories, and being transparent about where everything comes from. We aim to source the best, most sustainable, and ethical materials we can find. We will do limited runs so that we can control the quality and not be left with waste. We want to provide you with something that looks great when you first wear it, but will also get better with age, becoming one of your favourite items. All this comes at a cost. The materials are more expensive, the people manufacturing what you buy will be paid a fare wage. But we believe it is worth the added cost, and that you will get your money’s worth out of the item by wearing it for years to come.
We Aren’t Perfect
The truth is, nobody is perfect. We don’t want to portray ourselves as that. But if we can use history as our guide, right some wrongs, and raise awareness of issues we face around the World, as well as provide you with some amazing product, then we are confident that together we can all help our planet thrive.